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Sign

A sign may be understood as anything that stands for, refers to, or represents something else. A sign is analysed into two elements. A signifier is the material form the sign takes, such as a written word (“rose”), an object (the stem and flower of a rose), a trade mark, photographic images, scents, colours and so on. A signified is the abstract concept to which the signifier points (so that a rose or the image of a rose may signify the idea of love more adequately than the word “love”, giving you, as a sign, what Barthes has called a ‘“passionified” rose’). Signs produce meaning in any act of communication. Signs are meaningful due to their position within a conventional and culturally specific set of rules (or codes) that govern their use and appropriateness.

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